Скачать или смотреть Bhaande Bois | Music Video | P-TAL | Thaan Thaan Thak Thak | Bhande Bois

We do not want you to cry, we want you to celebrate!

That is the #1 goal we had while working on this campaign, which took over 18 months of time, talent of 15 folks and over 350 hours to come to life.

Whenever people talk about artisans, they often do so with a tone of sympathy and pity, assuming they are underprivileged people. At P-TAL, we believe that our artisans are not just artisans—they are true rock stars!

With Bhaande Bois, we have done the unthinkable. We have launched our own originally produced music video, one of the firsts by any D2C brand in the country! In ‘Bhaande Bois,’ you won’t see them crying, but you will see them celebrating, and that’s what we want our viewers to do as well!

'Bhaande Bois' celebrates their beautiful craft, culture, and legacy. If even after working with them for over 5 years, they are still suffering, then what have we really done? Some of our artisans do earn over 1-1.5 Lakhs rupees per month and the average income of all artisans working with us is around Rs 31,000! But it’s not the money for which they are doing this, it’s for reviving their craft which is a hallmark of their legacy.

Buy from them, not because they need you, but for genuinely desiring and loving what they make!

Singer: RJ Kisna
Lyrics: Dhrruv Yogi
Music composition: Khwaab
Direction and Photography: Dawat-e-hind
Vidoegraphy and post production: Nazaare Productions

A P-TAL film!