Скачать или смотреть 'The Lipstick Index' - When the lipsticks do the talking

Vanity for some, an indicator for others. 'The Lipstick Index' is a term coined by Lester Lauder, chairman of the board of Estee Lauder. He coined it during the 2001 recession as he observed a rather peculiar way of spending.

Even during economic hardships, while people let go of larger luxury purchases, there was a rise in sale of lipsticks. It indicated that people were still willing to indulge in smaller, more affordable luxuries.
Source: www.financialexpress.com

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