Скачать или смотреть Peace, Little Girl | Lyndon B. Johnson 1964 "Daisy" Campaign

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Made for Lyndon B. Johnson's 1964 presidential campaign, "Peace, Little Girl," also known as "Daisy" or "Daisy Girl," is perhaps the most famous campaign advertisement of all time. The controversial ad aired only once, on September 7, 1964, during an NBC broadcast of Monday Night at the Movies. The ad shows a young blonde girl counting the petals of a daisy as she picks them off the flower. As the girl looks up, an ominous countdown begins and the camera zooms to the girl's pupil, taking the screen to black. When the countdown reaches zero, the black screen is filled with images of a nuclear explosion and a mushroom cloud with a voiceover from Johnson saying, "These are the stakes: To make a world in which all of God's children can live, or to go into the darkness. We must either love each other, or we must die." The jarring juxtaposition of the little girl and the explosion was very effective. The ad instantly received criticism for implying that Johnson's opponent in the race, Barry Goldwater, would begin a nuclear war. It was immediately pulled, but the effect of the ad remained. It was the topic of conversation on television programs and was replayed many times on the news. The Republican National Committee commented that the "ad implies that Senator Goldwater is a reckless man and Lyndon Johnson is a careful man," and LBJ's press secretary commented after the ad's airing that it aimed to stop Goldwater from building a moderate image. Johnson won the election by a landslide, and historians credit this ad as a factor in the victory, as well as a significant moment in the history of political advertising.



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