Скачать или смотреть From the Asaro Valley to the World: Hataville Coffee’s Export Growth 🇵🇬

From a village in Papua New Guinea’s Eastern Highlands to international markets — this is the story of Hataville Coffee.

This video features an exclusive interview with Hataville Coffee founder and managing director, Philip Timbie, who shares the company’s journey from village-based operations to exporting coffee to global markets.

Based at Wantrifu Village in the Asaro Valley, Hataville Coffee made history in May 2025 as the first village-based exporter in the valley to receive an export licence. The licence was facilitated through the Coffee Industry Corporation Ltd, with support from the PNG Agriculture Commercialisation and Diversification (PACD Project) — a PNG Government initiative supported by the World Bank.

Since then, Hataville’s growth has been rapid and measurable.
Between May 2025 and February 2026, the company exported 23 containers of green bean coffee, supplying markets in South Korea, Canada, and China. Each container carries 320 bags, generating an estimated K5 million to K7 million in export earnings, flowing directly back to rural coffee suppliers.

More than numbers, the impact is being felt at community level. Hataville pays K1 to K1.50 per kilo above local market prices, rewarding quality and consistency, while improved incomes have already enabled farmers to invest in transport, equipment, and production capacity.

This is a strong example of how village-based exporters — supported by capable institutions — can compete internationally while keeping value in rural communities.

📍 Asaro Valley, Eastern Highlands Province
☕ PNG Coffee | Export Growth | Rural Development
🇵🇬 PNG@50 | From Village to World