Introducing Entity-Based SEO and how to adapt for Rankbrain

With Rankbrain rolling, Google made significant advances in its algorithm. With hummingbird, Google could understand the existence of entities as opposed to real-world objects.
Rankbrain gave Google the ability to find meaning and extrapolate various intents by looking at the entities of a document as a whole.

Why Introduce Rankbrain?
1. It rolled out to deal with Queries Google never saw before.
2. With Rankbrain, the system would look at entities instead of strings by default.
3. RankBrain would also consider environmental contexts (e.g., searcher location) and extrapolate meaning wherever possible.

Find out how search engines evolved from keywords and strings to focus on search intent, entities, and semantic search. And most importantly, how to SEOs adapt to it. Secrets to the Rankbrain Schema. Is Semantic Search the future of SEO?

The video is loaded with valuable info. Watch it till the end.

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