Скачать или смотреть BMW’s Response to Mercedes-Benz CEO’s Retirement After 43 Years

In 2019, BMW released one of the most memorable marketing tributes when Mercedes-Benz CEO Dieter Zetsche retired after serving the company for 43 years.

Dieter Zetsche joined Daimler-Benz in 1976 and retired in 2019 — completing 43 years of service in total, with 13 years as CEO.


The video, titled “Retirement is about exploring your wide open future,” begins with Zetsche’s emotional farewell as he leaves Mercedes headquarters for the last time. But the twist comes when he returns home — stepping into his garage and driving off in a sleek BMW i8 Roadster.
The clip closes with the cheeky punchline “Free at last” and a heartfelt message: “Thank you, Dieter Zetsche, for so many years of inspiring competition.”


It was more than just an ad — it was BMW’s way of honoring Zetsche’s four-decade-long service while also showcasing their bold, forward-looking brand.

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