Damayanti By Anju Modi Lakme Fashion Week 2022

Wandering amidst nature and absorbing the fragrance of fresh morning breeze is
Damayanti, famously known for being India’s most celebrated artist, Raja Ravi Varma’s muse. Her beauty is arresting as she gracefully walks through the woods in an
exquisitely hand embroidered, silken saree in a seemingly meditative stance.

Being the country’s first artist to successfully combine Indian iconography and
subjects with western techniques and styles, the pioneer of modern Indian art,
Raja Ravi Varma became the guiding light for Anju Modi’s collection.
It gracefully captures the essence of the artist’s painting style and aesthetic, hence bringing forth a romantic nostalgia.

Known for revolutionary philosophy of reviving traditional crafts, creating timeless,
organic and handcrafted silhouettes whilst empowering craftsmen, Anju Modi’s design philosophy struck chords with Lenzing and gave birth to a new collection. The Lenzing Group’s dedication to being the industry’s innovation leader by offering eco friendly, innovative, and impeccable quality products proves to be in alignment with the brand values at Anju Modi.

The commonalities between the two leading brands led to a collection, designed mindfully using high-quality man-made cellulose fibres, manufactured from
sustainable sources such as wood chips and wood pulp. The collection flaunts a
vibrant colour palette, comprising of deep yellows, garnet red, delicate ivories, royal pink and blues. Carefully engineered textiles from natural fibers, bearing the strength of man made fabrics gave rise to captivating eco friendly drapes with an old world charm, thus honouring the artist’s body of work.