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Looking for ways to rank your website on Google, Bing, or other search engines’ local searches?

The massive increase in the prevalence of smart phones over the past few years has made location based searches common

In fact, 46% of all Google searches are local.

Your potential customers and clients are searching for the best products or services “near them”…and they want answers “fast”

Will your business show up on top?

That’s where local SEO comes in.

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Or call 855-444-4777 to speak with a local SEO specialist!

So, what exactly is local SEO?

Generally speaking, it’s just standard SEO with a focus on optimizing your online presence to attract more business from relevant local searches like Google.

We’re going to primarily focus on Google here because the search engine has an estimated 87% market share in the U.S.

Let’s say you’re looking for a “café near you” or “cafe in New York City”.

A quick Google search will give you the “snack pack” or Google’s “3-Pack results”

Research states that 33% of clicks go to the local “snack pack” results, while 40% go to the organic results.

That’s why you need to keep these factors in mind:

1: Website optimization for smartphone search
Your customers are searching for your business on different devices and apps—their laptop, iPhone, Google Maps, or Google Assistant.

Your website needs to be optimized for all in order for it to continue attracting traffic and conversions.

2: Keyword research that’s “location-focused”
Let’s say you’re a locksmith in New York. When your clients search for these services, they’ll probably looking for:

1.Locksmith services in nyc
2.Locked out of home in nyc
3.Locksmiths near me

In order to capitalize on these searches, you need to make sure your website and GMB profile are optimized with a combination of strategic potential keywords (your services + your location).

3: Your Google My Business listing is set up and optimized

According to Moz, Google My Business app is one of the top local ranking factors for the “snack pack” and organic results.

Setting that up is a bit complex; but to give you a gist, you’ll need to add a few details:
1.Your Business Name
2.Your address
3.Location pin of your address
4.Contact number
5.Business category

After you fill in these details, you will still be required to verify your listing.

4: Local Citations
These citations are typically online mentions of your business on local business directories like Yelp or Clutch.

This will include your business name, address, and phone number for the public.
Identify geographically-relevant and industry-relevant citations.

And make sure these citations provide complete, accurate and consistent information.

Local SEO is a strategic process that focuses on emphasizing the optimization efforts with a localized intent! We help your business rank higher for local searches so you get quality traffic, higher conversions, and greater sales.

Stay tuned for more!

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