Скачать или смотреть Campaigns, Ad Sets and Ads - 3 Pillars of Facebook Ads

In this video, understand how an ads manager is structured. An ads manager is divided into three sections - campaigns, ad-sets, and ads. Campaigns help you set a campaign objective that aligns with your business goal for e.g. it can be generating leads for your business, getting installs for your app, or making the user purchase a product on the website. Once you've set the campaign objective you move to the ad set level where your task is to define the target audience and then at the ad level you work on the visual aspects, things that will be shown to the audience i.e. creatives.

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