Скачать или смотреть How To Build Audience Trust | Podcast 39

Do you want to know how to build audience trust?

Talking about mistakes in an organization’s branding strategy is one of the best ways to build trust with your audience, according to our latest podcast guest.

In the 39th episode of the DesignRush Podcast, Living Corporate CEO Zach Nunn discusses the importance of brand storytelling in enhancing employee trust and market confidence.

To learn more about what Zach told H&M should do following the advertising scandal involving the “coolest monkey in the jungle,” listen to the full episode.

00:00 Intro
05:09 Brand Transparency and Authenticity
15:00 H&M’s Branding Mistake
27:02 Branding KPIs
39:12 Employee Voice in Branding
46:20 Business Storytelling

Listen to our podcast on Spotify, Amazon, Google Podcasts or Apple Podcasts!

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