Invalid Traffic Explained w/ Lunio CTO, David Triger, & Head of Demand, Leonardo Pizarro

Webinar Timestamps
00:00 - Intro
06:24 - The launch of TikTok search ads
08:50 - Agenda
10:00 - Defining invalid traffic: The good & bad
12:25 - General IVT vs Sophisticated IVT
17:00 - What are “fake users” on social platforms?
21:55 - What does IVT look like? Signs to look out for
31:00 - The current state of IVT in 2023
37:00 - What are ad networks doing about IVT
41:17 - How Lunio detects IVT ad networks don’t catch
45:14 - Marketing best practices to reduce wasted spend on IVT
48:00 - Q&A

In the digital world, where the virtual and the real converge, lies a hidden menace that threatens the integrity of paid media: invalid traffic.

Join us as we uncover the processes that distinguish genuine user interactions from fraudulent ones.

You will also learn more about:

- What invalid traffic looks like in the backend
- The different types of invalid traffic to look out for
- The tools Lunio uses for IVT detection
- What you can do right now to reduce IVT rates