Angelic Vendette on How Investing in Brand and Community Made Alo Yoga a Household Name

In Ep. 38 of Earned, Conor sits down with Angelic Vendette, VP of Marketing at influencer-favorite apparel brand Alo Yoga.

We start by walking through Angelic’s impressive career journey, from her time at Holt Renfrew, to starting and selling her own digital marketing agency, to leading marketing teams at Sephora, Dolby, and most recently Stitch Fix, before landing her dream role at Alo Yoga. We learn what drew Angelic to the brand, and how Alo Yoga’s “highly entrepreneurial” and “purpose-driven” approach drives success online and off. Next, we dive into Alo Yoga’s influencer marketing strategies and organic approach to relationship building—one that’s inspired partnerships with A-list celebs like Kendall Jenner and Hailey Bieber. We also hear how Alo Yoga connects with its community through global events (nearly 90 a month!), before discussing the importance of investing in brand building—without expecting immediate ROI—to drive sustainable growth.

Listen to the full episode on:
Spotify - https://open.spotify.com/episode/2dVA...
Apple Podcasts - https://podcasts.apple.com/lk/podcast...
Google Podcasts - https://podcasts.google.com/feed/aHR0...

If you're new to our Earned series, be sure to catch up on Episodes 1-37 here:    • Earned: Unlocking the Power of the Cr...  

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To learn more about how Tribe Dynamics' influencer marketing analytics platform can help you understand your influencer community and supercharge your influencer marketing program, visit our website: https://hubs.la/H0DK5-10

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