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Leveraging Broker Relationships to Find Off-Market Self-Storage Deals

Objective:

To establish a consistent process for building and maintaining relationships with brokers to access off-market self-storage deals.

Key Steps:

1. *Initiating Conversations with Brokers:*

Commit to having conversations with 3-5 brokers per week.
Utilize lunch breaks, walks, commutes, or free time to reach out to brokers.
Identify brokers through online listing platforms like Crexie or LoopNet.
Collect broker contact information and add it to a CRM system (e.g., HubSpot or Google Sheets).

2. *Follow-Up System:*

Set up a system to send monthly follow-up emails to brokers.
Keep emails brief, personal, and engaging to maintain communication.
Use Google's schedule send feature to automate follow-up emails.
Ensure consistent follow-up to nurture relationships and stay top of mind.

Cautionary Notes:

Avoid overwhelming brokers with excessive communication.
Respect brokers' time and be mindful of their schedules.
Maintain professionalism and courtesy in all interactions with brokers.

Tips for Efficiency:

Schedule regular time in your weekly routine to engage with brokers.
Use automation tools like CRM systems and email schedulers to streamline follow-up.
Prioritize building genuine relationships with brokers to enhance deal flow.
Stay proactive and persistent in your efforts to connect with brokers consistently.

By following these steps, you can establish a robust process for leveraging broker relationships to access valuable off-market self-storage deals effectively.