SoundAdvice with JoJo Siwa | Born to Entertain (Extended)

Whatever you thought you knew about ‪@JoJoSiwa‬ it’s probably not the entirety of what you should know about JoJo Siwa. As she steps into a new chapter of her life and career, JoJo opens up in this #SoundAdvice about the transitions that have redefined her both personally and professionally.

JoJo takes us behind the glitter, discussing the real challenges and triumphs of growing up in the spotlight from Dance Moms to Nickelodeon. She discusses her time on Call Her Daddy, her views on creating a 'gay-pop' genre, and her approach to addressing negativity.

Check out our JoJo Siwa Creator Spotlight: https://www.soundexchange.com/creator...

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About SoundExchange:
SoundExchange is the premier music tech organization on a mission to power the future of music. It was independently formed in 2003 to build a fairer, simpler, and more efficient music industry through technology, data, and advocacy. The only organization designated by the U.S. government to administer the Section 114 sound recording license, SoundExchange collects and distributes digital performance royalties on behalf of 650,000 music creators and growing. Through proprietary music tech solutions that turn data into accurate revenue, SoundExchange has paid more than $11 billion in distributions to date. For more information, visit soundexchange.com.

Chapters:
0:00 - Intro
0:29 - Building the original Jojo brand
1:33 - Approaching her rebrand
3:01 - Managing the pressures of being a child star
4:34 - What she wish she knew when she started
5:12 - What Dance Moms taught her
5:55 - Growing up in competitive dance
7:01 - Quiet on Set: the challenges of being a child star
8:58 - Her biggest lesson about the music industry
11:14 - The Karma music video
12:15 - Maintaining her younger fanbase while growing her audience
15:00 - Managing Royalties: Jojo's relationship with SoundExchange
16:23 - Gay-Pop
17:16 - Coming out: struggling with identity
19:56 - Call Her Daddy
20:28 - Her love for performing
22:07 - Keeping a positive outlook