Скачать или смотреть "I DON'T WANT TO WRITE A CHEESY SALES SCRIPT & LIE TO PEOPLE" HOW DO I MAKE A GOOD COLD CALL SCRIPT?

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You have to have an investment thesis first
My friend from class who just bought a condo
He asked me if it was a good investment
I told him absolutely it was a bad investment
Why
Real estate versus SPY vs. QQQ vs. BTC
Do you have an investment thesis?
Like a reason why you do what you do that's back up by some ACTUAL EVIDENCE AND LOGIC
99.9% of people don't they just DO THINGS
As a company you ALSO need an investment thesis
You must make the case for working with you
Was working with a client who is getting decent results selling to affluent realtors, but we want to 10x them
I asked him, ok let's leave the crazy marketing language behind for a second, when did you start your business?
27 years ago
How many agents have you worked with
Over 10,000
How much transaction volume did you help close?
Over a billion dollars
How do you determine ROI from a campaign?
Let's say you have a thousand houses, and the average turnover in the area is 4 percent which means 40 listings, assuming median pricing and even if the agent is getting screwed on commissions, they should still get a 600% ROI working with us over a year. And we help them identify these areas, and design the campaign etc.
OK you need to make the pitch in 15-20 seconds in your marketing and outbound, you have to give someone a justifiable reason to work with you that's backed by KPIs and evidence
The script we came up with was:

Our founder has been working with realtors in Northern Virginia since 1998, and has worked with over 10,000 agents, and generated more than 1 billion dollars in transaction value. We have a proven turnkey direct mail farming system that has consistently generated a 600% ROI over 12 months for our partners. We want to earn your trust and create a custom strategy for you for free, and if you're not totally happy with it, we'll buy you a cup of coffee.

Now the client can justify charging more than 10x for their services, and it's much easier to book calls.

A lot of it, is just TRYING!
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ABOUT ORI THE ORACLE

I'm Ori Geshury, Co-founder of MirraPonte Marketing, a demand generation agency, Executive Director of Go-To-Market Strategy at Manos Health, sales coach & advisor to 300+ companies, and your ultimate resource for mastering cold outreach strategies and lead generation techniques. In each of my videos, I like to talk about the art of cold emails and cold outreach, offering actionable tips and insights to enhance your lead generation efforts. Whether you're looking to revamp your cold outreach approach or boost your lead generation results, my expert advice and practical tutorials are designed to help you convert cold contacts into hot leads.

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  / origeshury  
https://mirrapontemarketing.com/
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