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Software as a Service CRM Suite
CRM on Demand includes a full CRM suite of sales, marketing and service as well as several ancillary modules and vertical market solutions which bring unique positioning to an increasingly crowded cloud market.
Sales Force Automation
CRM on Demand's sales capabilities are fairly traditional when it comes to account, contact and opportunity management as well as administrative functions such as calendar and task management. Forecasting does deliver somewhat advanced functionality in that multiple simultaneous forecasts can be created using up to four different forecast types across products and services. However, where the sales force automation software delivers unique value is with its sales coaching, closed loop lead management and embedded analytics.

Quota management is another effective sales management tool. Sales managers can design quotas with real time performance visibility to keep sales pros focused on their personal goals. Quotas can be defined as monthly, quarterly, or yearly goals and managers can prorate quotas for sales pros joining a plan already in progress. Quota performance visibility includes plan progress to date compared to closed revenue, expected revenue and forecasted revenue.
CRM on Demand uses plug and play gadgets to view important metrics or display always-on data sets. For example, gadgets include search or views of contacts, top accounts, and top deals with visual comparison against sales targets. Users may also create their own gadgets.
Beyond gadgets, the product delivers comparatively strong analytics. Sales intelligence can be interrogated and modeled for expanded insight, or sales staff may benefit from viewing prepackaged analytics such as average sales cycle, win rates, deal size, and other key performance metrics.
Similar to Microsoft Dynamics CRM, CRM On Demand uses Microsoft Outlook or a mobile device as an offline client to accommodate sales staff who are not in the office or without Internet connectivity.
The workflow tool brings real value for sales teams. For example, companies with products or services which include warranties, contracts or subscription renewals may develop a workflow to email a customer 30 days prior to a contract renewal date and create an activity for the sales person to reach out to the customer. Escalations can then be setup so that if the customer renewal is not received by a specified date, additional resources can be applied.
Oracle has diverse social CRM tools but developing a holistic social strategy and equipping its various CRM products with social tools is a slow process. CRM on Demand social CRM capabilities include contact integration with social network streams such as Facebook or LinkedIn through feeds and RSS subscriptions. This is useful for sales pros that want to keep current with the online activities of their prospects. The company has released Fusion social apps as well as apps that run on its enterprise social networking platform. Separate from the CRM On Demand solution, these apps are purpose-built to help salespeople within a company collaborate and close deals based on shared information. For example, Oracle Sales Prospector searches reams of sales-data and purchase-history information to guide sales pros to the most likely prospects for a product or service. It informs salespeople with a graphical view on those potential deals most likely to close within specific time frames, and estimates the likelihood to close, time to close, and the expected revenue. It's an impressive component, but not part of the CRM on Demand suite. Comparatively speaking, the CRM on Demand product lags other SaaS CRM solutions in social media adoption.