Скачать или смотреть The Power of Active Agers | Jeff Weiss | TEDxHiltonHead

The world is getting older and you can’t stop it, with over 17% of the population projected to be 65 and older by the year 2100. There are over 100 million adults 55 and over in North America who are consumers of products or services, yet despite this group accounting for over 40% of all consumer spending, they are largely ignored or stereotyped in most marketing efforts. The world is getting older and you can’t stop it, with over 17% of the population projected to be 65 and older by the year 2100. There are over 100 million adults 55 and over in North America who are consumers of products or services, yet despite this group accounting for over 40% of all consumer spending, they are largely ignored or stereotyped in most marketing efforts. Given the growing list of unmet needs that adults have as they get older, there is a significant opportunity for organizations to create solutions that are more usable, desirable and marketable to older adults. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx