Want Better AI Results? Use the CRISPE Method – Here’s What Microsoft, Google, and Amazon Already Know
90% of people are getting weak results from AI.
Not because the tools are bad—but because they’re skipping the one step that top companies have already mastered: structured prompting.
In this video, I’ll break down the exact method that’s transforming how we use AI in 2025.
It’s called the CRISPE Method—and it’s the secret behind 3x better performance from the same tools.
Here’s how it works:
C - Context
Set the scene. Tell the AI:
What you do
What the situation is
Your goals
Who the audience is
R - Role
Assign the AI a clear identity:
"Act as a senior marketing strategist for SaaS startups"
"Be a UX designer who specializes in mobile onboarding flows"
I - Instruction
Explain the task and why it matters:
What you want done
Why you're doing it
What success looks like
S - Specification
Explain how you want the result delivered:
Format (bullets, slides, paragraphs)
Length
Tone and voice
Must-have elements
P - Performance
Set clear quality standards:
Success criteria
Metrics to hit
What to avoid
Industry standards
E - Example
Show what good looks like:
Sample content
Previous success
Competitor examples
Specific elements to replicate
Example Prompt Using CRISPE:
Context: I run an online education platform with 100,000 monthly visitors. We've noticed a 20% drop in sales despite stable traffic.
Role: Act as a senior data analyst who specializes in e-commerce analytics and user behavior.
Instruction: Analyze our website metrics and identify potential causes for the sales drop. Create an action plan to improve conversion rates.
Specification: Provide your analysis in three parts:
Key findings in bullet points
Detailed analysis in paragraphs
Actionable recommendations in priority order
Include both technical and non-technical explanations.
Performance: Focus on practical solutions we can implement within 30 days. Each recommendation should include expected impact and resource requirements.
Example: Similar to this report from McKinsey [describe example], but with more focus on immediate actions.
Please ask any questions you need about our metrics, current setup, or historical data.
Why This Works
AI models don’t read minds. They look for structure.
When you use CRISPE, you give AI a map instead of hoping it guesses right.
Microsoft, Google, and Amazon are already using this. Their teams are more productive, their outputs are cleaner, and their AI results are miles ahead of the average user.
What You Should Do Next
1. Pick any AI task you’re struggling with.
2. Re-write the prompt using CRISPE.
3. Let the AI ask clarifying questions.
4. Watch your results instantly improve.
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In May 2022, my life changed.
Up until that point, I had spent over 20 years as a serial entrepreneur, founding multiple companies and becoming globally recognized for my expertise in direct marketing, copywriting, compliant marketing, and now, investing in AI & Martech SaaS.
In 2022, my company, Lurn, was on track to hit $40 million/year, and I was preparing to sell it—ready to step back, spend more time with my kids, and move on to my next chapter.
But then, in May 2022, everything changed.
A FedEx package from the FTC landed on my desk.
And just like that, my entire world turned upside down.
The Fight of My Life
For the next 18 months, I battled through a grueling legal process.
My company was in trouble.
The sale I had planned was gone.
The lawsuit cost me over $15 million—$2.5M in fines, plus millions more on my team, lawyers, and discovery.
It was one of the hardest times of my life. But as painful as it was, it taught me something invaluable.
Something that I’ve always taught to millions of Entrepreneurs over the
years…
When Life Pushes You Stand Straight, Smile & Push It The Heck Back
When I finally settled the case, I realized something:
Most entrepreneurs don’t understand compliance… until it’s too late.
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#ai #chatgpt #promptengineering
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