Скачать или смотреть Channel Marketing Strategy - Connecting Products to Customers

http://bit.ly/PreConsultation As we strive to lay a firm foundation upon which business owners can; 1 is to develop a coherent digital marketing strategy and 2 is to execute the search engine and social media marketing plan and connect with clients.

The point to note is that without defined marketing fundamentals the digital marketing activities will not be as effective as it otherwise could be. So - on to Channel Marketing which may readily be split into two distinct aspects. A is to communicate the Value Proposition of the organisation to the marketplace and; B is to deliver products and services to end user customers.

It of course takes time to develop a company value proposition which will be based upon many factors which are beyond the scope of this discussion but let's make the assumption that the necessary work has been carried out and one is in place.

Next the marketing messages need to be communicated via the most appropriate marketing channel - again this would have been determined via appropriate market research and analysis. In terms of Channel Marketing the point is emphasised that the Digital Marketing aspect of communicating with the customer is "another" marketing channel - yes it is a very important one - but it does sit alongside some of the other methods that we have for "speaking" with customers.

A department store, a coffee shop, a radio station, newspapers & television are some of the immediate communication channel marketing avenues that may be used - which one is made use of of course depends on the nature of the business in question. The power of the internet comes into its own when we wish to express the message of the company to the end user as we are able to further subdivide the internet into sub channels such as "email marketing", "video marketing", "blogging", "article marketing", "twitter marketing" and other methods that can be used to communicate with a client over the internet.

And when it comes to delivering products and services, as an example if one wishes to purchased a car they will have to physically go and drive the car, same as if one wishes to eat fried chicken - this cannot be done via the internet. With that said; powerful marketing message delivery can be effected in terms of car purchases by giving customers an intimate idea of the experience they will gain after purchase. Same can be said with the fried chicken and as an example - a series of reviews from satisfied customers can be fully utilised in order to effect sales.

So there we go, a brief explanation when it comes to channel marketing strategy development and execution from both aspects. This is to be used as part of the foundation for the ongoing digital marketing strategy execution.

Any questions ? feel free to get in touch with me for a discussion - Stephen C Campbell and feel free to check out our brief discussion on Branding Marketing Strategy Development over at    • branding strategy development, understandi...  

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See our video over at    • Channel Marketing Strategy - Connecting Pr...   for a short discussion on Channel Marketing development from a communications as well as product delivery perspective.