Скачать или смотреть How Goumikids Reinvented Baby Essentials That Actually Work

When Lili Yeo became a mom, she realized the baby products she bought weren’t actually functional — mittens fell off, socks didn’t stay on, pajamas rode up at night. With a background in design and product development at Nike, she set out to fix it.
In this inspiring Customer Spotlight, discover how Goumikids grew from 12 SKUs into a beloved global brand trusted by parents — and even hospitals — for creating baby essentials that are functional, beautiful, and sustainable.

You’ll learn:
How Goumikids turned design frustration into an opportunity for innovation
Why sustainability is about durability and timeless design, not just materials
How to scale SKUs without losing focus (and why Goumikids pared back from 3,300 to 450)
What it takes to earn hospital trust with life-saving baby gear
How Finaloop helps the team manage finances with confidence while staying lean

Chapters:
00:00-01:40 – Introduction
01:40-04:18 – From Nike to New Mom: The Spark for Goumikids
04:18-08:36 – Building a Brand Around Function and Sustainability
08:36-10:45 – How Supplier Relationships Can Build Brand Resilience
10:45-14:29 – Distribution Channels and B2B Hospital Partnerships
14:29-16:50 – Leaning in to Customers by Building Essentials That Last
16:50-18:37 – Challenges of Scaling with Limited SKUs
18:37-20:22 – Why Small Still Matters: Returning to the Essentials
20:22-21:50 – Financial Tools: Finaloop in Action
21:50-25:06 – The Future of E-Commerce with Hyper Digitalization and AI
25:06-26:40 – Closing Advice for Parents and Entrepreneurs

Finaloop is a great solution for businesses who are looking for a reliable, affordable way to keep track of their finances. With Finaloop, you'll be able to manage your finances, bookkeeping, and ecommerce transactions in one easy platform.

👉 Finaloop: https://www.finaloop.com/