Mastering Basics of Amazon Sponsored Products Ads - Automatic Targeting (English)

Learn about steps involved in your journey for selling your product on the Amazon store.

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Q. What are Amazon sponsored products?
A. Sponsored Products - Help increase product sales | Amazon Ads
What are Sponsored Products? Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon. In just a few minutes, you can create a campaign, even if you've never advertised before.

Q. Are Amazon sponsored products good?
A. Amazon Sponsored Products are generally the best products on Amazon. That's because sponsored ads aren't offered to those sellers who have poor ratings, bad reviews, fulfillment problems, or who don't deliver on time. In addition, sellers must meet strict criteria for products to be eligible to sponsor ads.

Q. How do I know if my Amazon product is sponsored?
A. Sponsored Product Ads appear above and to the right of the organic results. The ads are marked subtly “Sponsored.” Sometimes they're even displayed on competitor's product detail pages. Sponsored Product Ads appear above and to the right of the organic results.

Q. Where do sponsored products appear on Amazon?
A. Product Display ads are shown only on product detail pages, below the add to cart button, and are the last chance to advertise to a potential customer before something is added to a cart. With Product Display ads, you can choose specific product pages for your ads to show up on.

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