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AI-generated content often needs to be more authentic, which can damage your brand and digital marketing results. Learn how to create a balanced strategy here. #ai #artificialintelligence #aigeneratedcontent #digitalmarketing #brand #brandstrategy #digitalmarketingstrategy #authentic #automation

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Admit it. You’ve used ChatGPT or something similar recently. It’s taking the world by storm, and a whopping 57 percent of workers use it, while 16 percent say they do so regularly at work. Whether you’re using it for entertainment, to learn, or to help with tasks, one thing is hard to ignore: despite how eerily human-like AI tools can seem, they’re missing the personality and warmth of a real person. They’re missing authenticity.
That’s not an issue in many cases, but it can impact the reputation and marketing results of brands that leverage AI-generated content. If you know someone whose content sounds a little robotic these days, please forward them these tips.
Apply Brand Voice and Values
Develop detailed guidelines about tone, language, and themes important to the brand and ensure these are reflected in AI-generated content.
Use AI as a Tool, Not a Replacement
Use AI to generate ideas and drafts or to automate routine content tasks, but keep human oversight for final edits, ensuring the content retains the nuances and empathy that only humans can provide.
Incorporate Human Review
Have humans assess, edit, and refine AI-generated content before it’s published. This ensures content remains true to the brand’s voice and values, plus allows for the addition of personal insights, anecdotes, or a touch of humor that AI might lack.
Engage in Ethical Practices
Adhere to ethical guidelines, especially regarding content originality and accuracy. Ensure AI-generated content is free from plagiarism and respects copyright laws. Avoid spreading misinformation and strive for factual accuracy, underlining the brand’s commitment to integrity and trustworthiness.
Continuously Monitor and Adapt
AI is continuously evolving. Regularly review and adjust the content strategy to ensure that the use of AI remains effective and authentic. Stay informed about new AI tools and techniques that can enhance the content creation process, and be prepared to adapt the strategy as needed.
Let Me Know How I Can Help
If you know someone this might help, please forward it along. If you have digital marketing questions, I’m happy to help. Feel free to hit reply or contact me through my website.
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