Скачать или смотреть How Amazon's Climate Pledge Friendly Program Drives Sales Growth

In this conversation, Vanessa Hung sits down with Zac Ludington from Amazon’s Climate Pledge Friendly program to explore how sustainability is shaping the future of ecommerce. They unpack the program’s mission, the value it offers to sellers, and how measurable impact is driving both environmental and business outcomes.

Zac offers practical guidance on evaluating if your brand is a good fit for the program, with a clear-eyed look at the role third-party sustainability certifications play in building trust and credibility. The discussion also touches on high-potential product categories, strategic advantages for participating sellers, and what’s next for sustainability at Amazon.

At its core, this conversation is about aligning with evolving customer expectations while building smarter, more resilient businesses. It’s a candid, forward-looking take on how sellers can show up more sustainably—and why it matters.

Chapters
00:00 Intro
01:29 Zac's Journey and Role at Amazon
02:49 Understanding the Climate Pledge Friendly Badges
03:28 Benefits of the Climate Pledge Friendly Program
05:33 Key Metrics and Data Insights
06:30 Evaluating Fit for Sellers
08:24 Core Competencies and Certifications
10:35 Opportunities in Sustainable Product Categories
11:29 Requirements and Costs of Joining the Program
13:28 The Broader Impact of Sustainability Certifications
15:46 Getting Started with Sustainability Programs
17:01 Understanding Certification Timelines
18:59 Best Practices for Climate Pledge Friendly Program
21:49 Post-Program Management and Recertification
25:03 Future of Sustainability at Amazon
27:22 Consumer Trends and Sustainability Expectations
29:15 The Impact of Sustainability on Business

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