Скачать или смотреть The Business of NO: Chris Deardorff on Military Discipline, CFO Mindset, and Winning in Real Estate

In this episode of The North Fork Experience, host Kirk Hays sits down with Chris Deardorff, a veteran of the U.S. Army, a 30-year business owner, and the Realtor/CFO for Iron Valley Real Estate of Central PA.

Chris shares how his background in military service and retail management taught him that real estate is fundamentally a "people business." He details the core philosophy that guides his brokerage: creating a strong internal culture and ensuring agents are prepared for both success and failure.

In this episode, Chris reveals:

His most valuable lesson from his early career: "Don't let the money fool you; take care of the people, and they will take care of you."
The "Business of No" strategy: Why agents must track their conversations and view every rejection as a step closer to a "yes."
The importance of financial preparedness: Why every new agent must have at least six months of savings to sustain their business.
The critical role of collaboration over competition in a transaction, and his strategy for maintaining high standards of detail (using a physical whiteboard for key dates).
His advice to always keep a "healthy fear" of the market and be prepared for the unexpected.
Connect with Chris Deardorff:

Phone: 717-991-8405
Website: wesellumove.com
Email: [email protected]