Скачать или смотреть SEO ( Search Engine Optimization) COURSE part 2

Summarize the page content: 

Briefly and clearly explain what the page is about, in one to three sentences. 

Include keywords: 

Use keywords that users are searching for to signal relevance to search engines. 

Add a call-to-action (CTA): 

Encourage users to click by using phrases like "learn more," "sign up," or "shop now". 

Keep it concise: 

Aim for around 155 characters to avoid having your description truncated in the search results, though the exact limit is based on pixels and can vary by device. 

Why it's important

Improves visibility: 

A well-written meta description can help your page rank higher and appear more often in search results. 

Increases clicks: 

A compelling description convinces users to click on your link instead of a competitor's, even if the ranking is similar. 

Aids user experience: 

It gives users a clear idea of what they will find on your page, saving them time and improving their experience.