The Business Of Air Purifiers and Single-SKU Businesses with Mike Feldstein

Mike Feldstein started off in the Floods, Fire, Mould Removal, Disaster Chasing business, and currently is a huge seller of indoor air purifiers that look like a giant Alexa device. We did a pod about it that people loved. Want more interviews like this subscribe: https://www.youtube.com/kopywriting?s...

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00:00 - Mike runs Jaspr Air
00:28 - Mike likes our podcast
00:49 - Old school internet comments
01:52 - Mike's last two pods
02:15 - Simple = Better conversions
05:00 - Single-sku company opportunity
06:39 - Digital and physical businesses squeezed
07:50 - HouseOfRave SEO success
08:40 - One expensive product strategy
10:15 - Mike's SEO investment
12:00 - SEO rebirth with AI
14:55 - Top of Feed Search
15:35 - Podcast guesting sales
19:42 - AppSumo courses strategy
20:40 - Value of deep essays
23:32 - Essay podcast strategy
25:30 - Mike's YouTube strategy
28:30 - Why Instagram over TikTok
31:50 - Only remarketing ads
32:17 - Physical ads in wellness places
36:19 - Conference strategy
39:14 - Podcast support request
40:44 - Email marketing insights
43:58 - New podcast on businesses
49:55 - Using AI - MikeyGPT
52:00 - AI's impact on jobs
56:00 - Thoughts on subscription models

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