Скачать или смотреть The Most Underrated Lead Gen Strategy for Realtors in 2025 | Ep. 396 - Massive Agent Podcast

The Most Overlooked Lead Gen Strategy in Real Estate (That Still Works in 2025)

Email isn’t dead. It’s just grossly underused by agents chasing the next shiny thing.

In this episode, I’m breaking down exactly why email is still one of the most powerful lead generation tools in real estate, how to actually do it right, and what to send each week to stay top of mind and get more clients... even when they’re not ready yet.

You’ll walk away with a plug-and-play strategy to build your list, boost your referrals, and finally get off the content hamster wheel.

📕 Chapters

00:00 - Intro
02:55 - High open rates vs dying organic reach
04:21 - How email keeps you top of mind
05:38 - Long term follow-up made easy
06:28 - Promote yourself without bragging
07:15 - Why you shouldn’t email from your CRM
08:40 - Best email platforms for agents
09:48 - The weekly email that gets replies
10:33 - Text-only vs fancy HTML emails
11:21 - What to say in your “Deal of the Week”
12:28 - Subject lines that actually get opened
13:59 - Why segmenting your list matters
14:48 - Why unsubscribes are a good thing
15:47 - The “send it weekly forever” philosophy



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Dustin Brohm is host of one of the most popular podcasts in real estate, the Massive Agent Podcast, and a contributor to BAM. His podcast was an Inman Innovator of the Year finalist. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, Sales Mastery, HousingWire, State Realtor Association annual conventions, and more. He’s a Realtor in Salt Lake City, UT with an network of 770+ agent partners across 36 states.

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