Скачать или смотреть zebra crossing innovation | road safety design | pedestrian safety

This looks like a simple brick, but it fundamentally changes how drivers behave in seconds.

Instead of relying on paint, signs, or flashing lights, this crossing turns human psychology into the safety system.

The brick isn’t real. It’s a lightweight foam block designed to appear heavy and dangerous from a driver’s perspective.

Drivers instinctively respond faster to perceived physical risk than to road markings.

A pedestrian holding what looks like a brick triggers caution, eye contact, and immediate braking, even without traffic signals.

Cities that tested this design recorded higher stopping rates and improved pedestrian visibility, especially in areas where traditional zebra crossings are often ignored.

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Media: @yeahfilms

zebra crossing innovation, road safety design, pedestrian safety, smart traffic solutions, human psychology traffic, road safety technology, urban design innovation, traffic behavior science, experimental road safety, visual illusion traffic

#technology #innovation #roadsafety #engineering #urbandesign #traffic #smartcities #designthinking #psychology #pedestriansafety #futurecities #infrastructure #wealth