Скачать или смотреть Maximizing event budgets and getting creative with your sponsorship strategy

📌 Watch more on-demand sessions from Cvent CONNECT 2025 here: https://utm.io/cvent-connect-2025-ses...

Looking to make your event budget go further? Start with smarter sponsorships.

Join Jennifer Bialek, Director of Sponsorships at Cvent, as she shares proven strategies for turning sponsorships into a serious revenue driver. From building a winning prospectus to creating high-impact sponsor experiences, this session covers the full sponsorship lifecycle from prep to execution.

You’ll learn:
• How to build a sponsorship prospectus that actually sells
• Fresh ideas for wellness lounges, networking zones, and more
• Smart pricing, packaging, and renewal strategies
• How to generate leads, report ROI, and deliver value on-site
• Why small businesses and major brands both want in

Whether you're new to sponsorships or ready to level up, this session is packed with actionable tips you can use right away.

Chapters:
[00:00] Introduction and session overview
[00:47] Speaker background and experience
[01:53] Understanding your audience
[02:25] Creating an effective sponsorship prospectus
[08:36] Trending sponsorship opportunities
[13:26] Sponsor benefits and pricing strategies
[15:15] Q&A session
[22:47] Introduction to the prospecting process
[23:02] Understanding sponsor budget cycles
[23:55] Renewals vs. new business
[24:20] Questions to ask potential sponsors
[26:57] Packaging sponsorships
[27:44] Entry-level sponsorships for small businesses
[29:05] Handling large sponsorships
[30:31] Multi-year sponsorships: Pros and cons
[32:03] Generating leads and ROI reports
[35:27] On-site execution and follow-up
[43:08] Leveraging Cvent products for sponsorships
[44:13] Conclusion and networking