Скачать или смотреть McDONALD'S RADIO COMMERCIAL = WORTHLESS FAST FOOD ADVERTISING

https://danoday.com/This radio commercial for McDonald's demonstrates a lack of understanding how the medium really works...or, in this case, doesn't work. Radio advertising expert Dan O'Day explains why this spot flops.

Forget about the lousy opening line. The biggest problem here is that this the story of a guy who "likes," "loves" and "doesn't like" things, and the conflict it engenders between him and the woman.

A radio commercial's listeners remember (if they remember anything) what they picture during the advertisement. The only visual image this spot plants in the listeners' minds is the guy reacting to the gal.

The product this commercial was supposed to sell was supported only by words, not by any action. Sorry, the words of a radio commercial don't reverberate with listeners; it is the pictures that do (or that should).

This could have been for ANY product or service, in which the "I don't like that" refers to the offer being limited. When you can replace the advertiser with virtually any other advertiser, you know you've got a worthless radio commercial.

Download Dan O'Day's QuickStart Radio Copywriting Techniques: https://danoday.com/quickstart


#McDonaldsRadioCommercial #McDonaldsCommercial #RadioCommercials