Скачать или смотреть Why Ghanaians love gossip, negative news, and “fast food content” | Barima Kwabena Owusu

Hi Students of Greatness, This week, I had a deep, honest, and eye-opening conversation with a media friend, Barimah Kwabena Owusu, a seasoned media professional, content creator, and entertainment journalist who has worked with EIB Network, Kessben FM, and the BBC.

He’s paid his dues. And he didn’t hold back.

In this episode, we dive into the real state of content creation and media in Ghana, the good, the bad, and the ugly.

We talked deeply about:

📌 The loss of professionalism, sanity, and values in both traditional and new media in Ghana.

📌 Why negative stories, gossip, and fast-food content attract so much attention in Ghana than valuable ones and how it’s affecting the younger generation.

📌 Why many media talents feel the need to relocate to Accra at the slightest opportunity. Is it mindset? environment? visibility? growth?

📌 The relevance of traditional media in an era of new media and AI

📌 Why traditional media must evolve fast or risk becoming obsolete in the advent of new media and Ai.

🔥 His message to young creators.

1. Stop chasing clout and quick success.
2. Be professional, learn and follow your passion.
3. Be original, authentic, and trust the process.
4. ⁠Consistency will always beat shortcuts. Etc…
5. Stay grounded and start small.

University of Life Podcast

Stay alert. This segment is necessary and worth watching.

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