Скачать или смотреть Claudia Reid PMO Consulting - AI Hyper Personalization Personalized Customer Experiences

The provided text, an excerpt from an article by PMO Consultant Claudia Reid, focuses on the critical need for businesses to leverage artificial intelligence for generating a hyper-personalized customer experience. The author identifies this strategy as the most vital current business trend, surpassing others like sustainability or hybrid work due to its immediate revenue impact and actionable nature. Implementing generative AI in this way allows companies to build a defensible "moat" around their brand, making it difficult for competitors to replicate their success. This advice is offered against a backdrop of general economic uncertainty, noting that many small businesses are currently reporting stable cash flow. The source emphasizes that tailored experiences can transform single purchases into long-term customer loyalty, citing the potential for hundreds of billions in boosted e-commerce sales.
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