Combining Shows: Good or Bad for Exhibitors?

When industry trade shows and expos collocate and are held at the same time and location, is this good or bad for the show's exhibitors?

Recently, Informa Markets announced it is launching the inaugural Sustainable Manufacturing Expo in 2025, collocating with IME West/MD&M West in Anaheim, California.

But what does this mean for the exhibitors of these shows?

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Video Chapters:
0:00 Introduction
0:36 Is Collocating Events Good or Bad for Exhibitors?
1:00 Benefits for Show Organizers and Attendees
2:05 Example: Kitchen and Bath Industry Show and IBS Collocation
2:37 Benefits for Exhibitors
2:50 Cost Savings on Travel and Lodging
3:17 Cross-Industry Opportunities and New Customers
3:56 Increased Foot Traffic
4:04 Challenges for Exhibitors
4:10 Challenge: Diluted Focus
5:21 Challenge: Overcrowding and Increased Competition
5:55 Tips for Exhibitors to Stand Out
6:00 Clarify Your Message: Who You Are, What You Do, and What You Do Best
6:18 Importance of Planning Ahead
6:34 Longer Lead Times: Start Planning Six Months Out
7:16 Conclusion
7:20 Invitation for Viewer Feedback
7:34 Feedback on Unfiltered Conversation Format
7:53 Offering Expert Help for Exhibitors
8:21 Final Thoughts and Closing Remarks

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