Скачать или смотреть The Brand Gap by Marty Neumeier: 8 Minute Summary

BOOK SUMMARY

TITLE - The Brand Gap

AUTHOR - Marty Neumeier


DESCRIPTION:
📖 Learn to build a "charismatic brand" with the first book to bring strategic and creative branding together. Grasp the five key disciplines of branding, discover the importance of design, and learn the three most critical questions to ask about any brand. Access the most potent business tool with THE BRAND GAP.


TIMESTAMPS:
⌚ 00:00 Introduction
⌚ 01:02 Closing the Brand Gap
⌚ 01:45 Differentiation - The Key to a Successful Brand
⌚ 02:19 Building Brands Through Collaboration
⌚ 03:09 Winning Over Consumers
⌚ 04:15 The Importance of Validating Your Brand
⌚ 06:12 Cultivate and Keep Your Brand Alive
⌚ 07:06 Final Recap



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