Why Is Rolex SO Expensive?

When asked to name a "luxury watch", most people think Rolex. So how did this super-popular watch brand, one that's been around since the early 1900's, manage to keep most of their business practices under wraps all these years??

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For further reading, check out the sources for this video here:
https://docs.google.com/document/d/e/...

Script: Caroline Eaton Pickard
Editor: Reid Valaitis
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand

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