Скачать или смотреть Jeff Zeller: A Career Across Music, Sports, Entertainment, & Now Crypto in Marketing & Partnerships

Jeff Zeller is the Senior Director of NFT Partnerships and Business Operations at Crypto.com. He’s led a career at the intersection of sports, music, technology, culture, and content. Jeff’s worked with iTunes as a Content Producer, PRMD Music as in A&R/Creative working with artists such as the late legend AVICII & also found Marshmello during his rise to stardom, along with serving as CEO of “Dancing Astronaut” which was a media company covering the dance and electronic music scene. Jeff went on to work with Sony as digital strategy Chief of Staff, then to ESPN as Director of Entertainment Marketing & Parternships leading partnerships for many properties such as “The Last Dance” Michael Jordan documentary's partnerships with Peloton and Spotify, before moving into the crypto space. Jeff played tennis at Stanford and received his bachelors there, is a Harvard MBA grad, and also the founder of AZ Management. Above all, Jeff is an incredible guy, a family man, and legend in the making — we’re honored to have pontificated on life with him on this episode and call him a friend of the show.

Connect with Jeff:
LinkedIn:   / jeffzeller  
IG: @jeffzeller ; https://www.instagram.com/jeffzeller/...
Twitter: @jaz ; https://twitter.com/jaz?lang=en

OUTLINE:
Topics discussed:
07:30 “Making the Middle school you proud.”
11: 46 Working with iTunes as a Content Producer
14:15 Marketing
Differences between content, partnership, and other marketing realms
17:25 Evolution of digital and social media
From the days of the home phone to the Blackberry to the adoption of iPhone and advent of FB to IG all the way to the modern social media world we lie in today
Implications on psychology, politics, society, and more
25:22 Working with the music industry
Living in Stockholm, Sweden — what makes Sweden such a hub for music genius and creativity?
Sweden’s infrastructure that supports creatives and artists better than USA
Working with AVICII, discovering Marshmello and working with him
DJ life
Time at At Night Management/ PRMD Music, serving as CEO of Dancing Astronaut in the electronic dance music scene, working at Sony as Digital Strategy Chief of Staff
44:28 The Harvard MBA
Why he went to business school
Opportunity cost
What it was like surrounded by top-notch peers and professors
Meeting his wife
51:30 Anita Elberse’s business of sports, media, and entertainment class
57:20 Founding AZ Management and then working at the intersection of sports, entertainment, and music with the legendary ESPN brand
ESPN Hype Hits project
Landing partnerships with Spotify and Peloton for The Last Dance
Favorite moments
Tips for success
1:09:12 New adventure into crypto.com
Thoughts on the recent market turbulence
Optimism for the future of web3, crypto, and decentralized finance overall with regards to positive impact on society
Crypto.com’s unique partnerships within sports
Much more!


Recorded on November 11th, 2022

#harvardmba #partnerships #sportsbiz #crypto #marketing #harvard #hbs #stanford #nft

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