Скачать или смотреть Lexus Records Its Best Global Sales Year Ever and Signals a Major Brand Shift

Lexus global sales record marks the strongest year in the brand’s history, and the numbers reveal more than simple growth. This video breaks down how Lexus crossed 882,000 global deliveries, why electrification is now central to its strategy, and what this momentum means for the future of luxury vehicles.
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Over the past year, Lexus quietly outperformed expectations while many rivals struggled with market volatility. Strong demand in North America, steady expansion across Asia, and rapid growth in emerging regions pushed the brand to a new all-time high. More importantly, over 50% of all Lexus vehicles sold were electrified, showing how hybrids, plug-in hybrids, and EVs are reshaping the company’s identity. Models like the RX, NX, and RZ played a key role, reinforcing Lexus’ balanced approach between proven sellers and forward-looking technology.

This success arrives as Lexus prepares for one of its most ambitious transformations yet. Leadership signals suggest a willingness to rethink flagship nameplates like the LS, experiment with unconventional luxury formats, and redefine what premium mobility looks like in the electric era. Supported by strong SUV sales and hybrid leadership, Lexus now has the freedom to take creative risks without sacrificing stability.

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