Скачать или смотреть The Pendulum of Marketing. Insights from Hyper (the book)

Marketing today is swinging like a pendulum toward correction, being in a transitional phase that demands both time and education. Many companies have untapped opportunities hidden within their existing processes, often overlooked yet rich in potential.

💡Industry case: In B2B telecommunications, hardware interactions such as Wi-Fi connections in warehouses create valuable digital footprints. By engaging users through simple data requests upon connection, businesses can unlock behaviour insights and tailor their offerings more effectively. This can act as proof that blending technology with thoughtful data strategies can transform customer understanding and service delivery.

Are we truly making the most of the data already within our reach?

🎙️Join the podcast with Attila Tóth and Michael Griffiths, discussing chapters from the book Hyper.

🔗Discover the book: https://www.cognitivecreators.com/blo...

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