Скачать или смотреть Strategic positioning, timing & competitive advantage! First or late mover? Offense or defense?

What is strategic positioning, offense, defense & timing? Why is positioning key for business strategy? What is offensive business strategy and offensive action? What is blue ocean strategy? Why is blue ocean strategy special? What is defensive business strategy and defensive action? How is timing important for strategic positioning? How is an initial business position and strategic position different from subsequent positions? When to be a first-mover and when to be a second-mover or a late-mover? How are switching costs, network effects and lock-in effects important in being a first mover, second mover or late mover ? What are guerilla tactics and hit-and-run tactics? What is leapfrogging? What is a preemptive strike? How is blocking defensive strategy? What is defensive patenting? Why is signalling defensive strategy? What is a portfolio of offensive and defensive strategy? Netflix, HD DVD, Blu-Ray, TikTok, Facebook & Instagram Reels, Triller and Youtube Shorts!

0:00 Strategic positioning is key for business competition!
0:18 Initial position and adjustment
1:09 Strategic positioning: Offense and defense
1:23 What is an offensive action?
1:39 What are types of offensive actions?
1:49 Offensive action 1: Competitive products!
2:07 Offensive action 2: Leapfrogging!
2:32 Offensive action 3: Closing the gap!
2:55 Offensive action 4: Guerilla & hit-and-run!
3:27 Offensive action 5: Preemptive strike!
4:14 Who should you attack?
5:16 The vulnerable: Resources, capabilities, products & services
6:05 Special offense: Blue Ocean Strategy
6:27 Blue Ocean Strategy: Benefits
7:18 Blue Ocean Strategy: Netflix
8:30 Defensive action: What is it?
9:01 Defensive action 1: Blocking others!
9:16 Blocking others 1.1: Novelty!
9:56 Blocking others 1.2: Volume discounts!
10:45 Blocking others 1.3: Early announcements!
11:35 Blocking others 1.4: Defensive patenting!
12:48 Defensive action 2: Signalling
13:06 Signalling 2.1: Announce market share commitment!
13:17 Signalling 2.2: Commit to price matching!
13:38 Signalling 2.3: Maintaining a war chest!
13:55 Signalling 2.4: Go after the weak!
14:17 Portfolio of offense and defense!
14:41 Timing is vital!
14:54 First or late movers? It depends!
15:23 iPhone & Netflix
16:03 When to move first? 1) Reputation!
16:50 When to move first? 2) Switching costs
17:43 When to move first? 3) Property right protection
18:27 When to move first? 4) Industry standard
18:37 Blu-Ray standard versus HD DVD standard
19:05 Operating systems as standards
19:43 Downsides to being the first-mover!
19:53 Late-mover? Start-up costs!
20:14 Late-mover? Product quality!
20:35 Late-mover? Buyer attitude!
21:14 Late-mover? Pace of market development!
21:51 Strategic positioning is not easy!!!
22:07 Follow the streaming wars & the TikTok drama!

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#Positioning #Strategy #Business