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BEVERLY HILLS, Calif.PRNewswire/ -- Media entrepreneur Rishi Shah has been named executive director of the New York chapter of the American Society of Young Musicians (ASYM).

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The announcement of Shah's appointment was made today at ASYM's headquarters in Beverly Hills by president Jarvee E. Hutcherson, along with executive board members Quincy Jones, Paramount Pictures president of music and soundtracks Randy Spendlove and Dionne Warwick.

"We're thrilled that Rishi has agreed to head our important New York chapter," said Hutcherson. "With his vast background and experience in music and philanthropy, along with his service as an executive board member of ASYM for the last five years, he is the perfect choice to further our organization's principle goal of providing assistance to young musicians."

Born in Calcutta, Shah has over 20 years of experience in the global music industry. His Soul City Publications media company launched India's top music magazine RAVE, which extended its brand in co-sponsoring concerts in India by the likes of Elton John and the Rolling Stones and producing prestigious Indian musicians including Ravi Shankar and A.R. Rahman.

A member of the Magazine Publishers of America, Shah has has been a guest lecturer on media studies at Columbia University and New York University. He currently is an executive board member of the Multicultural Motion Picture Association, and heads international media/entertainment company Maharishi LLC.

The American Society of Young Musicians is a non-profit, 501(c)3, national organization comprised of individuals in the music and entertainment industry, as well as various advocates including business leaders, physicians, art patrons, scholars and others who likewise share a commitment to the enrichment and advancement, both educationally and musically, of America's young musicians. The organization was founded in 1992; its executive committee, in addition to Jones, Spendlove and Warwick, is made up of prominent music and entertainment artists and business representatives including John Mellencamp, Madonna, James Taylor, Christina Aguilera, Sarah McLachlan, TouchTunes Interactive Networks president/CEO Charles Goldstuck and Tina Turner.

The society's programs include a shared housing referral program, dental assistance, legal consultation, artist workshops and music scholarships. Scholarship recipients are additionally matched with mentors in the music community who provide career assistance in musical and career development. Such support mechanisms ensure that financial limitations do not stem the potential of young artists.