Скачать или смотреть Trade Show ROI: Separating Fact from Fiction with Kristen Koenig - The NetWorker Podcast

In this conversation, Ryan Alvarez-Cohen and Bryce Alsten engage with Kristen Koenig, the GM for RingCentral Events, discussing the intricacies of defining success at events. Kristen shares her insights on measuring success through pipeline, customer connections, and brand awareness. The discussion also delves into the importance of pre-event planning, team training, and the strategic use of technology in event marketing. In this conversation, Kristen Koenig shares her insights on event planning, team collaboration, and effective lead capture strategies. She emphasizes the importance of incentivizing team performance, understanding the nuances of lead generation, and the significance of post-event follow-up. Kristen also discusses the evolving landscape of trade shows and the need for genuine connections in business. Her experiences highlight the value of mentorship and the importance of being proactive in career development.