Keynote: Unleash the Power of Your Influence and Brand Personality

Accountants Unleash the Power of Your Influence and Brand Personality
It has been reported that by 2026, the global accounting market will be worth around $11.8 billion.

2018 witnessed a revolutionary takeover of the accounting industry by technology. Accountants and bookkeepers across the UK transitioned to digital accounting tools and automation. They started optimising their processes to go paperless. The dawn of the cloud accounting age further accelerated these changes. The arrival of Making Tax Digital (MTD) in April 2019 will greenlight the beginning of this progressive technological movement, which will pave the way for future practices. The year saw ...

The truth is, whether you are active online or not unless you are invisible, which is not great if you serve clients. If you do not fill the space, others will! You can influence what other people say, think and do! It’s more important for CEOs, partners and founders to come to the forefront and connect with their customers and audiences. Because people connect with people.

I will discuss building your brand personality rather than personal branding because social psychology goes deeper than image and expertise, and people need people.

Before jumping into social media platforms and channels to convey your brand personality, you must get the foundations. This is understanding who you are, what you stand for, understanding your marketplace, and your niche positioning. What perception do you need to create to appeal to and attract the clients and audience you want to engage?

Potential and existing clients need to know who you are and what you do in the simplest way possible. You should be able to describe yourself in 5 words or less.

Looking for a competent professional speaker that will customise her presentation to your audience? Contact Janice B Gordon at [email protected] or visit www.janicebgordon.com