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In this video:

While it’s an incredibly convoluted system, the entire television industry is still basically controlled by Nielsen ratings. To this day, they have an immense impact on advertising dollars and the overall financial health of the companies that own television networks. From which TV shows are produced to how local news cover certain stories, the goal of everyone involved in television is to get viewers, which in theory, translates to ratings.

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Sources:

http://mentalfloss.com/article/27044/...
http://www.nytimes.com/2011/10/05/bus...
http://articles.latimes.com/2011/oct/...
https://www.tennisfame.com/hall-of-fa...
http://bus.wisc.edu/centers/ac-nielse...
https://books.google.com/books?id=J3f...
https://medium.com/autonomous/you-lik...
http://sites.nielsen.com/90years/
http://www.museum.tv/eotv/nielsenac.htm
http://www.biography.com/people/ac-ni...
https://books.google.com/books?id=RwV...
http://www.britannica.com/biography/A...
http://articles.chicagotribune.com/19...
http://www.encyclopedia.com/doc/1G2-3...
https://books.google.com/books?id=-W_...
https://books.google.com/books?id=sAL...
http://www.gla.ac.uk/media/media_1670...
http://www.nielsen.com/us/en/solution...

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