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*The Seller’s Edge Podcast | Episode with Kyle MacDonald: Mastering Product Development & Branding for Amazon Sellers*

Welcome to this power-packed episode of *The Seller’s Edge*, where we dive deep into product development, manufacturing, and branding strategies for e-commerce sellers and Amazon brand owners. Our guest, Kyle MacDonald, is a seasoned product designer and innovation leader with extensive experience in helping brands launch successful products on Amazon and beyond. Currently leading product design at Aromatherapist LLC, Kyle brings a unique mix of design expertise and hands-on industry insights that every Amazon seller needs to hear.

In this episode, Kyle unpacks the critical steps in launching products the right way—including why rushing to market can backfire, how to avoid feature bloat that dilutes your offer, and the science behind validating your ideas with real customer feedback. If you’re an Amazon seller looking to understand manufacturing timelines, optimize product-market fit, and build a compelling brand story that truly resonates with customers, this conversation will become your go-to resource.

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What you'll learn from this episode:
How to invest at least 16% of your budget into thorough market, consumer, and technical research before launching your product.
The pitfalls of adding unnecessary features and why a narrow, precise product offering drives better sales and easier manufacturing.
How to use customer feedback to build “rituals” around your product, creating loyal brand advocates.
The detailed stages of product development, from early research and prototyping to manufacturing validation and launch readiness.
Strategies to collaborate effectively with manufacturers to ensure quality and timely delivery.
How to align your marketing stories with authentic product benefits for maximum conversion on Amazon.

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👤 ABOUT KYLE MACDONALD:

Kyle MacDonald is a product designer and brand strategist with over a decade of experience helping e-commerce, CPG, and lifestyle brands bring winning products to market. He has held key roles at Thrasio, one of the leading Amazon acquisition companies, where he applied his expertise in research-driven design and customer validation. Kyle has also served as a design instructor at the University of Utah, where he teaches the principles and methodologies that separate successful product launches from costly failures. His approach emphasizes focused product development, strategic prototyping, and building authentic brand stories grounded in real customer needs.


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🕒 TIMESTAMPS:

[00:00] Introduction
[00:49] Everyone Rushes Products
[01:42] Manufacturing Can Be Tricky
[03:04] Fatal Product Flaws
[07:58] Seller Blindspots
[10:26] Leveraging Failures
[11:58] You Have To Prove Yourself Wrong
[12:49] 3 Kinds of Research
[15:13] Turning Insights Into Innovation
[17:28] Get A Headstart on Marketing
[20:04] Design Vs. Technical Feasibility
[23:15] Skipping A Step Can Be Fatal
[25:03] Ensure Your Product Is Manufacturable
[27:11] Timeline For Tooling & Production
[33:05] The Most Problematic Part of The Process
[35:45] Balancing Product & Marketing
[40:32] Small Changes, Massive Impacts
[46:37] Recap and Closing Remarks

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