Скачать или смотреть Design Diaries with Larissa Conte

I’m beyond excited to share an exclusive interview with a client who is nothing short of a powerhouse—Larissa Conte.

As an internationally recognized leadership coach, mentor, and founder of Wayfinding, Larissa has spent over 20 years weaving together fields like leadership coaching, ecosystem science, cultural anthropology, somatic intimacy, and even wilderness survival.

Her work? It’s about guiding purpose-driven leaders to redefine their relationship with power, step into courage, and ultimately, help organizations make a meaningful impact in the world.

This past year, I had the privilege of helping Larissa bring that depth, complexity, and beauty into her brand in a way that feels as sacred and multi-dimensional as her work. In the video below, she shares insights on the transformative branding journey we went through, and why it’s been so pivotal for her business.

Here are some of the key takeaways and a few gems straight from Larissa herself:

“Your mastery was jaw-dropping and immediately apparent to me…”Larissa described the design process as like “watching musical genius at work”—one that brought together her essence visually with 36-color brand palette, without feeling like a crayon box exploded. It was all about capturing the layered, multidimensional nature of her work in a cohesive, grounded way.

Powerful, Intentional Structure:Not only was the visual aspect critical, but the client journey had to be on point, too. She shared, “The systems you used to steward me through the whole process were so clean, so organized, so clear all along the way.” It was about moving from chaos to clarity and balancing creative freedom with structured process.

Evoking Essence, Not Just ‘Pretty’:This wasn’t just about making things look good. Larissa describes how a great designer (that’s me, hi! 🙋‍♀️) has the unique ability to “explode your consciousness into the realm of possibility and then hone down into the final potent essence” that resonates deeply.

Larissa’s background and commitment to bringing forward a new, soulful approach to power is inspiring, and I think you’ll see why this was such a special project to be a part of. She’s a visionary leader who has the courage to show up as her true self—and now her brand shows up just as powerfully.

Catch the full conversation below and get inspired by Larissa’s journey to create a sacred brand that’s helping her and her clients rise to meet some of the biggest challenges of our time.