Starting a startup is exciting, but it’s also brutally honest work. One of the biggest problems new founders face is securing simple yet daunting funding. How do you get started when you don’t have enough money to hire talent, invest in resources, or even open a bank account
In this conversation, special guest Chris Shiver talks about the fundamental truths every founder needs to know about solving money problems and building something real from the ground up.
Chris shares a simple but powerful message- You don’t need millions to start. You just need the courage to take the first step. Whether that’s borrowing a couple of thousand dollars from a parent, a friend, a relative, or even a neighbor, what matters is starting. It’s not about pride, it’s about progress. Most startups never begin because founders are waiting for perfect conditions. But the truth is, hard work and resourcefulness are far more valuable than a big bank account in the early days.
We dive into the two fundamental truths every startup founder must understand
Start small and start now. If you have an idea, the first step is to make it real. That might mean borrowing from those closest to you, a parent, a friend, a relative, or a neighbor, and using that seed money to open a bank account, create a prototype, or test your concept.
Money is not the only problem, and mindset is. Too many people use a lack of money as an excuse. The truth is, startups are built on hard work, problem-solving, and persistence, not just capital.
Chris Shiver also talks about the reality of hiring in a startup. In the early stages, you want people who believe in your vision and share your values and work ethic, but you probably can’t offer them a huge salary. That means you have to get creative, offer equity, build a mission they care about, or find people willing to grow with you. It’s not about throwing money at a problem, and it’s about solving problems with creativity and grit.
This conversation is packed with honest advice about what it takes to build a startup from the ground up, including
Why waiting for funding is often just procrastination.
How to solve early-stage money problems without big investors.
The smartest ways to borrow small amounts to kickstart your business.
Why parents, relatives, friends, and neighbors are often your first investors.
How hard work and fundamental thinking outshine big money in the early days.
Why problem-solving is the most valuable skill for any startup founder.
Whether you’re still brainstorming your idea or already knee-deep in building, these truths about startups and money will reshape the way you think about launching. The startup journey is less about resources and more about resourcefulness. And as Chris points out, the sooner you accept that truth, the faster you can build momentum.
If you’ve ever asked
How do I start a business with little or no money
Should I borrow money from family or friends for my startup
What are the fundamental truths of startup life
How do I solve early-stage problems without funding
What’s the smartest first step to launch my idea
…this conversation is for you.
👉 If you’re serious about building your startup, hit subscribe, share this video with someone thinking of starting their own business, and remember the real startup truth is that the first step is always the hardest but it’s also the most important.
About Me! 👇🏻
I'm a business coach, entrepreneur, and peak performance advocate with a journey that's anything but ordinary. From immigrating to the US with just $83 to becoming a nationally qualified bodybuilder and successful entrepreneur, my life has been about continuous transformation and growth.
I've worked with Fortune 500 companies, transitioned from tech to sales, and became a top 1% performer. As a Lean Six Sigma Black Belt and business coach, I've dedicated my life to helping entrepreneurs achieve holistic success.
The Peak Performance Perspective podcast is my platform to share insights on balancing professional ambition with personal well-being. My core belief is that true success isn't just about financial achievements, but about creating a meaningful, balanced life.
From transforming my health (going from 41% to 6% body fat) to empowering entrepreneurs, I'm passionate about showing that with dedication, anyone can overcome obstacles and create extraordinary results.
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