Stop Googling "What Non-Alcoholic Drink Should I Try?" Industry Expert Jill Sites Answers

I have never wanted to jump on a plane and go hang out in person with someone, more than I have with Jill. We are on similar paths on the opposite sides of the world and she just gets it.

I am proud to introduce you to Jill Sites, a former beverage industry professional who now champions non-alcoholic alternatives.

In this episode, you'll uncover:
- Personal journeys to finding balance and well-being without alcohol
- The exciting and sophisticated world of non-alcoholic drinks
- A candid discussion about the "sober" label and what it means to be alcohol-free
- Jill's favourite non-alcoholic brands: Ted Segers, Almave, Pathfinder, & Little Saints
- The challenges & opportunities in the growing non-alcoholic beverage market
- The role of education, marketing, and celebrity endorsements in driving the movement

Get ready to be inspired and empowered to:
- Embrace a life with less alcohol, but more joy, connection, and self-love
- Explore delicious and sophisticated non-alcoholic alternatives that won't compromise your social life
- Rethink your relationship with alcohol and discover a new level of well-being

KEY TAKEAWAYS:

- You can thrive without alcohol. Discover the many benefits of drinking less, from improved well-being to stronger relationships.
- Non-alcoholic drinks are awesome. There's a whole world of delicious and sophisticated options to explore!
- It's your journey. Whether you're "sober curious" or fully alcohol-free, embrace what feels right for you.
- The future is non-alcoholic. The movement is growing, with better products and more acceptance every day.

CHAPTERS:

00:00 Introduction
09:30 Challenges of Navigating Social Situations
13:13 Labeling and Perspectives on Sobriety
18:28 The Growing Availability of Non-Alcoholic Options
26:32 Exploring New Flavors and Experiences
33:34 Challenges and Opportunities in the Non-Alcoholic Beverage Market
36:11 The Importance of Education and Marketing in the Non-Alcoholic Beverage Industry
38:04 Distribution and Route to Market Challenges in the United States
57:19 The Growth of the Ready-to-Drink Market and the Introduction of Adaptogen Wines
01:03:08 Recommendations for Non-Alcoholic Beverages in Various Categories

LINKS:

Jill Sites LinkedIn:   / jillsites  
Jill Sites Instagram:   / soakupthesites  
Ted Segers: https://www.tedsegers.com/
Almave: https://www.almave.com/?country=US
Little Saints: https://littlesaints.com/
Path Finder: https://drinkthepathfinder.com/

Thank you to everyone who watched or listened. I’m trying to build a community of people who want to drink less and live more so please let me know what you think of the video in the comments and what you’d like to see more of.

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