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Algorithms & Incentives: The Secret Forces that Shape Marketing in 2021, The Future Of Now

Why do Google and Facebook promote so much misinformation, hatred, and conspiracy? Why do they hide so much marketing data under the auspices of privacy, only to provide it as standard in certain reports? How do we make sense of the duopoly that controls 90%+ of online traffic and 65%+ of online advertising? And can we break free of their strangleholds on attention to reach customers in other ways?

Rand Fishkin is the co-founder of SparkToro, fondly referred to as the front page of the web marketing world. SparkToro is a global market research and audience intelligence platform. Many people also know Rand from his previous life as co-founder of Moz and Inbound.org. Rand is also a published author, Lost and Founder: A Painfully Honest Field Guide to the Startup World.