Скачать или смотреть Google brings in BERT to improve its search results

Google Search went Sesame Street on us by announcing its latest Algorithm update last week.

This update is going to impact 1 in 10 searches, and it is rolling out now.

Why is it important?

This is the second major update in five years since RankBrain. The emphasis on this update is on improving machine learning.

Search results are being broken down to understand the deeper meaning that’s conveyed through natural language processing (NLP).

How can I get to page one?

Like many updates from Google, this is one of the hundreds of factors that evaluates a Search result.

Google is mostly a text-based machine, and continuing to invest in your content will yield results for years to come.

Where is Google going with this update?

It’s hard to predict the future, but this is impacting “Rich Snippets” which map back to how voice searches work. If the results improve on text-based searches, the impact will be felt on voice searches in the near-term.
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