Скачать или смотреть How to get Repeat Customers that generate profit

Struggling to analyze repeat customer performance and lifetime value (LTV)? In this video, we’ll break it down using examples.

✅ Key topics covered in this video:
0:30 - How to Analyze Repeat Customer Performance Using Cohort Analysis
1:10 - Understanding Customer Lifetime Value (LTV) Over 3, 6, 9, and 12 Months
3:00 - Optimizing Customer Acquisition Costs with Data-Driven Insights
4:00 - Identifying and Solving Common Issues in Repeat Customer Performance
4:45 - Strategies to Scale Profits and Retention Effectively

By using cohort analysis, you can gain deep insights into how your customers behave and spend over 3, 6, 9, and 12 months. This isn’t about crunching numbers in spreadsheets—it’s about transforming raw data into actionable strategies for growth.

For example, let’s say in January you acquired 600 new customers, spending €15 each to acquire them. On the first order, you made €26 gross profit per customer. Over the next 12 months, 16% of those customers came back, and their profit per customer grew to €31.

This tells you a lot about your business model. If most of your profit is coming from the first order, you may want to focus on acquiring more customers. But if you’re a subscription business or rely on long-term retention, that profit will compound as customers keep returning.

By understanding your customer lifetime value (LTV), you can decide how much you’re willing to spend on acquisition. For example, if you want to be profitable on the first order, you’d only spend €26 to acquire a customer. But if you’re willing to wait six months, you can spend €30. And if you’re funded and can wait 12 months, you can go as high as €31.

🚀 Try it now: https://storehero.ai/demo/